MRKT2321 – Retail Marketing

COURSE DESCRIPTION

Students will be introduced to both theoretical knowledge and practical skills in retailing including consumer behaviour, store design and layout, merchandise planning, retail pricing strategy, advertising and selling. They will apply these concepts both in the classroom and to real retail world applications.

COURSE OBJECTIVES:

Upon successful completion of this course students shall be able to;

  • Recognize the importance of retail marketing in Canadian business
  • Explain the major functions and activities involved in retailing operations
  • Examine critically the management and operation of a retail store
  • Speak and write about basic retail concepts knowledgeably

COURSE ASSESSMENT COMPONENTS:

  • Class Participation
  • Quizzes
  • Presentation – Retail Formats in Canada
  • Group Project – Retail Marketing Plan
  • Mid Term
  • Final Exam
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