MRKT1299 – Consumer Behaviour

COURSE DESCRIPTION

Students will explore buyer behaviour and motivation using key theories from various social sciences. They will apply these theories in contemporary marketing situations.

COURSE OBJECTIVES:

A student who successfully completes the course will have reliably demonstrated the ability to:

  • Analyze people’s consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

COURSE ASSESSMENT COMPONENTS:

  • Class Participation
  • Class Assignments
  • Individual Assignment – Reflective Journal
  • Group Assignment – Factors Influencing Consumer Behaviour
  • Mid Term
  • Final Exam
Advertisements
%d bloggers like this: