MRKT1199 – Introduction to Marketing

COURSE DESCRIPTION

Students will learn the fundamentals of marketing and will explore the relationships between companies, their customers, and their competition. They will examine concepts that are integral to the field of marketing including marketing environment, consumer behaviour, marketing research, product analysis, distribution, pricing and promotion strategies. They will apply these concepts in solving marketing problems.

COURSE OBJECTIVES:

Upon successful completion of this course students shall be able to;

  • Identify and evaluate the components of a marketing plan.
  • Describe the use and purpose of an environmental scan.
  • Explain market segmentation and target markets.
  • Calculate break-even points, margins, markups, and contributions.

COURSE ASSESSMENT COMPONENTS:

  • Class Participation
  • Online Discussions
  • Quizzes
  • Group Project
  • Midterm
  • Final Exam
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