Research

A) RESEARCH INTERESTS & PROJECTS

Current research interest include

  • Asynchronous Online Discussions to Support Learning
  • Cultural and Personality Characteristics of Students in Learning Contexts
  • Cultural and Personality Characteristics of Consumers/Consumer Behaviour
  • Measuring Cultural Values
  • Measuring Service Quality
  • Multi Cultural Marketing

E-Listening Research Project

Was a member of the E-listening Research Team headed by Dr. Alyssa Wise at the Simon Fraser University. This research team that is carrying out research to document online listening behaviour of students. Please click on the following link for further information about this project. http://www.sfu.ca/~afw3/research/e-listening/index.html

B) PAST RESEARCH PROJECTS , CASES & BOOKS AUTHORED

Research Dissertations/Action Research Projects

Students’ Cultural and Personality Factors as Predictors of their Asynchronous Online Discussion Behaviours (PhD Thesis)

Measuring Resistance and Usage Intensity of Moodle based Learning Management Systems by Faculty and Students of the School of Business at Kwantlen Polytechnic University (MEd Action Research)

Measuring Service Quality in Developing Retail Strategies for Supermarkets in Sri Lanka (MBA Dissertation)

Journal Publications

Wise, A. F., Perera, N., Hsiao, Y. Speer, J., & Marbouti, F. (2012). Microanalytic case studies of individual participation patterns in an asynchronous online discussion in an undergraduate blended course. The Internet and Higher Education, 15(2), 108-117.

Conference Proceedings

Wise, A. F., Hsiao, Y. T., Speer, J., Marbouti, F. & Perera, N. (2012). Initial validation of “listening” behavior typologies for online discussions using microanalytic case studies. In J. van Aalst, K. Thompson, M. Jacobson & P. Reimann (Eds.) Proceedings of the 10th International Conference of the Learning Sciences 2012 (pp. 56-63). Sydney, Australia: ISLS.

Wise, A. F., & Hsiao, Y. T., Marbouti, F., Speer, J., & Perera, N. (2012). Building a taxonomy of “listening” behaviors in online discussions: Case studies of high-and low-activity students. Paper to be presented at the Annual Meeting of the American Educational Research Association, Vancouver, Canada.

Perera, N (2005). The role of education in developing professionals, Annual Conference of the Organization of the Professional Association in Sri Lanka

Books/Chapters Co-Authored

Perera, N., De Silva, M., (2005). Essentials of Marketing. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-01-X)

Perera, N., De Silva, M., Gunatilake, U., (2005). Economic and Legal Concepts for Marketing. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-02-8)

Perera, T., Synon, T., Perera, N., Fernando, M., (2005). Effective Communication Skills. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-04-4)

Perera, N., Selladurai, S., Pratheeban, M., (2005). Understanding Consumers. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-03-6)

Pieris, A., De Silva, T., Szoumyraj, T., Perera, N., De Silva, M. (2005). Finance for Marketing. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-05-2)

Jeganathan, S., Dhameeth, S., Perera, N.K., Perera, N., (2005). Distribution Management. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-6-0)

Perera, N., Perera, T., Perera, G., Soyza, N., Selvanayagam, S., Perera, N.K., (2005). Promotional Practice. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-7-9)

Fernando, S., Perera, N., (2005). Marketing Management. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-10-9)

Kumaragurunathan, R., Aponso, N., Balasuriya, N., Perera, N., (2005). Marketing Skills. M&N Solutions (Private) Limited, Sri Lanka (ISBN 955-1244-9-5)

Cases Published

Perera, N., (2008). Envision Financial, “Red Frog”, Kwantlen Polytechnic University, Case on Branding

Publication of Material in Text Books

Boone, L., Kurtz, D., MacKenzie, H & Snow, K (2015). Contemporary Marketing. Nelson Education, 4th Canadian Edition  , Concept Maps by Perera, N.

Boone, L., Kurtz, D., MacKenzie, H & Snow, K (2013). Contemporary Marketing. Nelson Education, 3rd Canadian Edition  , Concept Maps by Perera, N.

Kelly, M., McGowen, J., MacKenzie., H.F., Snow, K.(2012), BUSN. Nelson Education, 2nd Canadian Edition, Concept maps revision by Perera, N.

Armstrong, G., Kotler, P., Cunningham, P., Buchwitz, L, A., Lang, M., Perera, N., Ripley, L., Mitchell, P. (2009). Marketing, an Introduction. Perason, Third Canadian Edition

Armstrong, G., Kotler, P., Trifts, V., Buchwitz, L, A., Finlayson. (2012). Marketing, an Introduction. Perason, Fourth Canadian Edition, Concept maps developed by Perera, N.

Kurtz, D.L., Mackenzie, H, F, (2012), Contemporary Marketing, Nelson Education, Third Canadian Edition, Concept maps developed by Perera, N.

Lamb, C.W., Hair, J.F., McDaniel,C., Kapoor, H., Appleby, R., Shearer, J., (2009) MKTG.  Nelson Education, Third Canadian Edition, Concept maps developed by Perera, N.

Kelly, M.,McGowan, J., MacKenzie., H.F., Snow, K., (2009) BUSN. Nelson Education, Canadian Edition, Concept maps developed by Perera, N.

Supervision of BSC Dissertations (Sri Lanka, University of Wales, Local Syndicate) – 2005-2007

Measuring functional service quality among front line service personnel in the retail supermarket industry in Sri Lanka, in developing effective human resource management strategies.

Evaluating assessment models in selecting effective suppliers for small and medium sector apparel manufacturers in Sri Lanka.

Learning organization as an effective tool in improving customer service by the front line employees in the banking industry

Assessing the feasibility of providing technical assistance to computer users in small and medium enterprises in Sri Lanka

Studying the effectiveness of supermarket channels in meeting emerging shopping trends of the urban consumers in Sri Lanka

A comparative study in measuring service quality in the outpatient departments of the private sector hospitals in Sri Lanka

Comparative study to assess gaps in promotional promises versus delivery of insurance claims in the domestic motor insurance industry in the western province of Sri Lanka

Measuring service quality provided to local vs. foreign customers by the city 5 star hotels in influencing customer satisfaction levels

Supervision of the Development of MBA Dissertation Proposals (Sri Lanka, University of Wales, Local Syndicate) – 2005-2007

The dilemma between customer satisfaction and managing variability through service processes. A comparative study in processing housing loan products

A comparative study in measuring maternity care service quality in influencing customer loyalty in the private sector general hospitals and specialized maternity hospitals in Colombo

Assessing the impact of service quality and shopper characteristics in influencing consumer loyalty among supermarket shoppers living in the city of Colombo

Impact of direct to consumer advertising to stimulate purchases of over the counter anti cough syrup brands amongst the professional consumers living in the city of Colombo, Sri Lanka

Measuring the service quality of support services provided by private hospitals in influencing OPD patient satisfaction levels

A comparative study in assessing the impact of service vs. physical goods quality in retail outlets in influencing satisfaction levels among fashion conscious customers

Supervision of MBA Dissertations (Sri Lanka, University of Wales, Local Syndicate) – 2005-2007

Measuring the urban professional customer satisfaction levels with the distribution channel formats offered by private commercial banks operating in Sri Lanka

 

Advertisements
%d bloggers like this: