Evaluation Plan

Evaluation Plan

1.      Evaluation of Learning 

The formative and the summative evaluation plan for learning are highlighted in below. The table presented below will indicate how each of the tasks/questions relates to each of the learning objectives identified. In terms of grading, as stated in assignment one, 20% of the final grade is allocated for this planned instruction

Formative Evaluation of Learning

The formative evaluation of learning objectives is carried out through a student group project. The table presented below will highlight the learning objectives that the project will consider for evaluation. Appendix 01 will present the actual project briefing given to students. Each task assigned in the project will relate to a given learning objective.

10% of the final grade is allocated for this evaluation format. (From the total 20%)

Summative Evaluation of Learning

The summative evaluation of the learning objectives will be in the form of a written examination. The table below will highlight which sections of the learning objectives will be tested in the summative evaluation. The suggested examination paper is attached to appendix 02 of this report.

The balance 10% of the grade will be allocated for this purpose. (From the total 20%)

Learning Objectives

Formative Evaluation of Learning

See appendix 01 for the student project   brief

Summative Evaluation of Learning

See appendix 02 –  for the suggested exam paper

Define social media in different   user related context    

Question 01 – Multiple Choice   Questions

Explain the historical evolution   of social media  
Explain different social media   formats available for business use with a particular emphasis on social   networking.  

Question 02 – Essay Question

Demonstrate the use of three   application tools used in a selected social networking software platform.  

Question 03 – Mini Case Study

Register with a new or an existing social networking   application Student Project – Task 01

Question 04 – Developing a Check   List

Apply the use of social networking tools to a given   business scenario Student Project – Task 02
Design a template based application tool Student Project – Task 03
Add content to the template created. Student Project – Task 04
Invite friends to the social network Student Project – Task 05
Create social conversations to support the business   application tool created. Student Project – Task 06
 

Mainly Planned to   Test the Overall Goal # 2 of the Planned Instruction

Planned to Test   Goal # 1 and Goal 2 of the Planned Instruction.

Rationale for the Selected Evaluation Formats for Each of the Learning Outcomes

Formative Evaluation of Learning – Student Project

The student project was developed to allow the learners to apply some of the skills learnt to a real life stimulated business case. These skills are essentially psychomotor and getting them to do a project by creating a networking site would allow them to really understand how the application tools will be used for the promotion of business ideas. Also it will make them familiar with one of the social networking media and its applications. Students by presenting the report along with screen shots will demonstrate their ability to develop this. With the presentation component, other students will get exposed to how the rest have applied the tools and it will create a good learning environment. The reason why this is presented as a formative evaluation of learning is that it would allow the instructor to give immediate feedback about their understanding of the concepts and the tools that were discussed.

Summative Evaluation of Learning – Paper Based Exam.

The rationale for the question format choices that was used in this paper based exam is presented below.

Multiple choice questions were used to test the first and the second learning objective since these objectives were designed to check knowledge and comprehension of the subject content.

As for the third learning objective, an essay was included to allow students to identify different social media formats and suggest their business use. It was also developed to test the basic comprehension levels of the subject matter.

As for the fourth learning objective, students were expected to demonstrate the use of these tools for specific business applications. So in the taxonomy, this was an application question. A mini case study was used to provide an opportunity for them to show their application skills.

As for the rest of the learning objectives, they were developed to test the psychomotor skills. These were initially tested through the formative evaluation but as a summative evaluation getting them to develop a check list to highlight the steps would allow them to demonstrate their learning.

As noted earlier, this is only a section of the final examination paper. The distribution of marks for each of the question was highlighted in the paper itself. (See appendix 02)

2.  Evaluation of Instruction

In order to evaluate the instruction, a questionnaire will be given to the students. Appendix 03 of this report will indicate the questionnaire that will be used to evaluate the effectiveness of instruction.

As the reader may note after going through appendix 03, one set of questions were directed at evaluating the effectiveness of the instructor’s delivery. The second set of questions was directed in evaluating the course itself. Students were requested to rate these questions in a scale.

Also students were asked to write their comments in terms of what they would like to continue as well as to change, based on their needs. (More space will be kept in the actual questionnaire that will be given to students).

This information would be valuable for the instructor to get feedback on his delivery and content so that adjustments could be made during the second half. The evaluation format has been developed with the assumption that the information collection and tabulation would be done by a third party on a confidential basis.

Appendix 01

Formative Evaluation of Learning (Student Project)

 

Assignment 03

Briefing Note

MRKT XXXX – R50,   Small Business Essentials

Summer 2009

Submission Format Report and Presentation
Assignment Type Group Assignment   (Assigned Trio Groups)
Total marks 10 marks

1)      Assignment topic : Social Networking for Small Business Applications

2)      Overall Goal : The students will have an opportunity to use one of the social networking tools in a stimulated environment to understand its functionality and apply them to small business situation.

3)      Assignment Tasks

The students will be expected to use business applications tools in www.ning.com and create a social network to promote a small business of their choice. In doing so, complete the following tasks.

Task 01 – Create an account with www.ning.com and create a new social network within this forum or join an existing one. If you decide to create a new network, use a name in line with the business interest that you wish to pursue and if you are joining an existing network, choose an audience that would fit into the primary target audience of your small business.

Task 02 – Depending on the nature of your small business, select at least 3 application tools and clearly state how these tools will help you to promote your business interest.

Task 03 – For one of the application tools, design a suitable template based on the features supported by the network. Clearly state how this template would help promote your business interests.

Task 04 – Add content related to your business to the template and populate it. Ensure that your content is in line with the template application. The content you add should stimulate sufficient business interest.

Task 05 – Invite friends from your network to join the application that you created and encourage them to comment and write their views to some of the content related questions and statements that you have indicated. Ensure that the friends that you invite meet the profile of your primary target audience.

Task 06 – Populate your application with feedback and sufficient social conversations to create business interest towards your venture by the friends that you invited.

Document the tasks that you carried out using an electronic medium and submit it online via the moodle site. You are expected to include screen shots of your network, application with content and social conversations created with your friends. Students are expected to present their social network for the rest of the members of the class.

4)      Distribution of Marks

 

Assignment Item Marks Allocation

Due date

Documentation    

 

June 26th,   2009

Task 01

5%

Task 02

5%

Task 03

15%

Task 04

10%

Task 05

10%

Task 06

15%

Presentation

40%

June 29th, 2009 in class
Total

100%

Marks reduced to 10   marks

 

 

Appendix 02

Summative Evaluation (Exam Paper)

Question 01

Read the following questions carefully and choose the best response. Write the answer (A, B, C, D or E) in the given numbered space. 

 

1.1 Social media could be ideally used for  ___________

 

  1. Personal   applications
  2. Business   applications
  3. Social   applications
  4. All of the   above
  5.   A & C only

Place your   choice here

 

_________

1.2 One of the biggest contributors to the   growth of social networking in business applications over the past few years   could be attributed to   ________.

 

  1. The increased   use of social networking media by users
  2. The   development of external applications tools for business use
  3. Integrating on   social networking in many technology platforms
  4. A & B are   both correct
  5. A & C are   both correct
 

__________

1.3 One of the biggest advantages that web   2.0 applications used for social networking for business use would be

 

  1. Ability to   easily and affordably communicate with the user group
  2. The technology   platform that it has provided
  3. The history   capture capability that is has offered
  4. None of the   above
  5. All of the   above

 

 

__________

1.4 Technology platforms for social   networking have evolved in many respects. The next face of web 3.0 tools is   suggested to provide _____________

 

A. Higher level of interactivity

B. Higher level of personalization of   content

C. Higher level of remote access

D. Higher level of distributed   communication

E.    Higher level of local processing

 

__________

 

2.5% x 4 = 10%

Question 02

Write a short essay highlighting different social media formats available that a small business entrepreneur could use to promote business applications.

20%

Question 03

Sid and Randy Stevens are bothers. They started a business to manufacture rail ladders fabricated out of metal with several safety features which ordinary ladders in the market did not have. They started this venture two years ago. They were mainly selling to industrial and domestic markets and their business was expanding.

Randy and Sid were interested in promoting their business aggressively but their efforts were curtailed due to the limited budgets that they had. Sid is an avid user of the internet for his personal matters and he suggested the opportunity of using social networking to promote their business to randy. While Randy agreed that this would be a good idea to promote the ladder rail to the domestic markets, he was skeptical of the use of this medium to their industrial segments which contributed to 45% of their earnings.

By choosing a social network of your choice, suggest three application tools that they could use to promote their product both to the domestic and industrial markets.

40%

Question 04

Prepare a check list giving instructions to a small business entrepreneur in either creating a new social network or joining an existing one and creating an application to promote a business idea to a targeted set of customers. (Note: Students are expected to cover the steps from creating an account to giving feedback on the application they created providing an opportunity to develop a social conversation)

 

30%

Total for this section is 10 marks.

Note: This is part of the final exam paper. For the purpose of this assignment, it is prepared as a separate section.

Appendix 03

Formative Evaluation of Instruction – Student Questionnaire

Student Course     Evaluation

Instructor: ___________________________   Date ___________________________________

Course    : ___________________________    Section Number: _________________________

 

Your assistance is required to evaluate the course delivery to provide feedback to our faculty. For each of the statements given below, please circle the answer that best describes your point of view. All comments provided are treated confidentially. Thank you for your time.

 

 

 

Instructor

Strongly disagree Disagree Agree Strongly agree
  The course schedule is followed

1

2

3

4

  The learning objectives are stated each day.

1

2

3

4

  More than one technique is used to deliver the lesson.

1

2

3

4

  The graded assessments are returned as agreed.

1

2

3

4

  The class is conducted as scheduled.

1

2

3

4

  The instructor is available during office hours.

1

2

3

4

Course        
  The learning is useful to carry out my work.

1

2

3

4

  The learning materials are supported with examples.

1

2

3

4

  The course work load is evenly spread.

1

2

3

4

  The  assignment helps to understand the content.

1

2

3

4

  The assessments are within the course syllabus.

1

2

3

4

  The assessment reflects what I learnt.

1

2

3

4

 

What I would like the instructor to continue for the next few classes of this session

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

 

What I would like the Instructor to change for the next few classes of this session

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

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